The debut collection features a series of hand-tufted wool rugs. Defined by Evelina Kroon’s signature graphic language, it is a tactile, distinct, and unapologetically colorful range where the material is chosen for its rich color absorption and natural durability. Production takes place in Bhadohi, India, supporting a centuries-old lineage of textile expertise.

Celebrated globally, the hand-tufted Evelina Kroon Collection has been featured in homes across the Atlantic, with the Ochre Field design rightfully earning its place as a modern classic in the LAYERED assortment.

In this third and latest collection, the focus shifts from strict lines to a study of tactility, volume, and rhythm. Paying tribute to the historic Scandinavian rya, Evelina Kroon reinterprets tradition through a lens of generous softness and graphic play.

Handwoven from 100% New Zealand wool, the series embraces a wilder energy where long, shaggy piles create a living surface of depth and dimension. Each rug offers an untamed expression that blurs the boundary between art and interior design in its most touchable form yet.

The collections offers a wide range of standard sizes, as well as runners for the woven jute. For those seeking precise dimensions, Bespoke Sizing is available through a seamless online process.